Hello, I’m Matthew – a marketing manager based in Manchester
Results-driven marketing professional with extensive experience in brand development, audience engagement, and strategic communications, especially within hospitality. Proven track record in managing comprehensive marketing campaigns, enhancing brand visibility, and driving customer loyalty.
I’m also a West Didsbury & Chorlton fan.
I like to help build brands
My passion – outside of watching non-league football – is helping creating brands that resonate with people, and creating structures that allow for that audience to continue engaging with them.
CRM marketing
I have extensive experience in customer journey creation and communications strategy on email across Mailchimp, Airship, and Acteol platforms – as well as in building the funnels that develop audiences who are invested in brands.
Social spend, digital advertising & OOH campaigns
I’ve helped create both physical and digital campaigns that raise awareness and most importantly convert into tangible results: whether covers or ticket/product sales. Meta or Google, flyposting or flyering, or whatever you want: let’s get it covered.
Content & copywriting
My background is in writing copy that gets people excited in products that matter to them. I’ve also spent 80+ hours a week online for the last 20 years, making content: my current passion project is making reels of West games.
Marketing strategy
I like to put together campaigns that work nose-to-tail, completely tailored to the individual needs of the business: when they’re executed well, it should feel seamless, highly integrated, low-impact, and high ROI.
SEO & related digital marketing
The amount of business the places I love leave on the table (or worse, give up for competitors to easily take) is always infuriating to me. Let me help maximise visibility for your offering on Google search & maps, one of the most cost-effective things any business can do.
Brand development
Whether through collaborations with brands you know will pop, creating a tone of voice, or identifying new ways you can engage with your demographic, I love making sure you’re maximising your brand’s cultural capitol.